Is one generation more environmentally responsible than another? A survey from the Pew Research Center says no.

The four generations surveyed—Millennials Gen-Xers, Boomers and Silents—participate in environmentally-conscious behavior to roughly the same degree.

As an example, recycling from the home—the most popular way for all generations to exibit their greenness—is done by 69% of Millennials (19-29 ), 77% of Gen-Xers (30-45), 72% of Boomers (45-65) and 77% of the Silent generation (65+).

Over 50% of consumers in all generations buy green products, even if they are more expensive.

When food shopping, the Silent generation is least likely to buy organic. Gen-Xers are the most likely—with 38% saying they try to buy organic even if it costs more.

Overall, though, the Pew researchers found income seemed to be a greater factor in making green purchases than age: 63% of Millennials with an income over $75,000 say they buy environmentally friendly products, while less than half with an income less than $30,000 try to buy green products.

From emarketergreen.com