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The four generations surveyed—Millennials Gen-Xers, Boomers and Silents—participate in environmentally-conscious behavior to roughly the same degree.

As an example, recycling from the home—the most popular way for all generations to exibit their greenness—is done by 69% of Millennials (19-29 ), 77% of Gen-Xers (30-45), 72% of Boomers (45-65) and 77% of the Silent generation (65+).

Over 50% of consumers in all generations buy green products, even if they are more expensive.

When food shopping, the Silent generation is least likely to buy organic. Gen-Xers are the most likely—with 38% saying they try to buy organic even if it costs more.

Overall, though, the Pew researchers found income seemed to be a greater factor in making green purchases than age: 63% of Millennials with an income over $75,000 say they buy environmentally friendly products, while less than half with an income less than $30,000 try to buy green products.

From emarketergreen.com

Produce in the U.S. travels, on average, 1300 – 2000 miles from farm to consumer. Since 1970, truck shipping has dramatically increased, replacing more energy efficient transportation by rail and water.

Local food systems can reduce “food miles” and transportation costs, offering significant energy savings. Consumers also benefit from fresher, better-tasting, and more nutritious food, while more food dollars stay within rural communities.